Current:Home > ContactFear of God Athletics reveals first foray into college basketball with Indiana and Miami -Golden Horizon Investments
Fear of God Athletics reveals first foray into college basketball with Indiana and Miami
View
Date:2025-04-17 05:20:51
Jerry Lorenzo is taking his first foray into college athletics.
After building Fear of God for more than a decade, the fashion designer will outfit the men's and women's basketball teams of the Indiana Hoosiers and Miami Hurricanes for select games through the brand's Fear of God Athletics pillar.
Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal imagery. The brand, which has a partnership with adidas, will outfit each team with uniforms and One Model sneakers. Each uniform is "redesigned and reengineered to the highest NCAA performance standards," Lorenzo said in the caption of his posts.
The Hoosiers men's team will wear the Fear of God Athletics uniform against Northwestern on Sunday. Indiana's women's team will wear the uniform in a matchup against Iowa and new scoring champion Caitlin Clark on Thursday.
The Hurricanes men's team will debut their look in a game versus Duke on Wednesday and the women's squad will don the special uniform against Pittsburgh on Feb. 29.
T-shirts, hoodies and pants from each school's collaboration will be available and their respective bookstores on the day of the men's games.
Fear of God previously had a deal with Nike, where the brand released an NBA collection and the highly-coveted Air Fear of God 1 sneaker.
After leaving Nike, Lorenzo, who is the son of former Chicago White Sox manager Jerry Manuel, announced his partnership with adidas that established Fear of God Athletics in 2020. Fear of God Athletics is the third pillar of the Fear of God brand, which includes the main luxury line and the more accessible Essentials streetwear brand.
Indiana has been with adidas since 2004. Miami joined the athletic brand in 2015, ending a 27-year relationship with Nike.
veryGood! (575)
Related
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Prince Harry's Spare Ghostwriter Recalls Shouting at Him Amid Difficult Edits
- Blake Lively's Trainer Wants You to Sleep More and Not Count Calories (Yes, Really)
- Artificial intelligence could soon diagnose illness based on the sound of your voice
- 'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
- How did the Canadian wildfires start? A look at what caused the fires that are sending smoke across the U.S.
- David Moinina Sengeh: The sore problem of prosthetic limbs
- Flash Deal: Get 2 It Cosmetics Mascaras for Less Than the Price of 1
- A White House order claims to end 'censorship.' What does that mean?
- 15 Practical Mother's Day Gifts She'll Actually Use
Ranking
- Stamford Road collision sends motorcyclist flying; driver arrested
- David Moinina Sengeh: The sore problem of prosthetic limbs
- In close races, Republicans attack Democrats over fentanyl and the overdose crisis
- K-9 dog dies after being in patrol car with broken air conditioning, police say
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Kids Challenge Alaska’s Climate Paradox: The State Promotes Oil as Global Warming Wreaks Havoc
- Brain Cells In A Dish Play Pong And Other Brain Adventures
- Today’s Climate: July 19, 2010
Recommendation
Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
Funeral company owner allegedly shot, killed pallbearer during burial of 10-year-old murder victim
How to Clean Your Hairbrush: An Easy Guide to Remove Hair, Lint, Product Build-Up and Dead Skin
New York business owner charged with attacking police with insecticide at the Capitol on Jan. 6
The White House is cracking down on overdraft fees
Blake Lively's Trainer Wants You to Sleep More and Not Count Calories (Yes, Really)
Scientists Say Ocean Circulation Is Slowing. Here’s Why You Should Care.
Christian McCaffrey's Birthday Tribute to Fiancée Olivia Culpo Is a Complete Touchdown